36 “For what does it profit a man to gain the whole world and forfeit his soul?
37 “For what can a man give in return for his soul?
ESV
We want to make sure that when people turn to the Bible for help, they can easily find the guidance they need, especially if they’ve never read the Bible before. At the front of all Gideon-placed Bibles is a section called Bible Helps, which informs readers where to find verses on meaningful topics: